Senior Charter Broker, Phoenix Yacht Management
In a sector defined by its exclusivity and precision, Christine Chachina, Senior Charter Broker at Phoenix Yacht Management, offers a refined perspective on the evolving landscape of global yacht chartering. With over a decade of experience serving ultra-high-net-worth clients, Christine’s insight reveals a market that is shifting not only in destination preferences but also in client expectations and operational complexity.
The Mediterranean Remains Foundational — But is Evolving
The Western Mediterranean remains the cornerstone of summer charter activity. Destinations such as the French Riviera, Amalfi Coast, Sardinia, and the Balearic Islands continue to attract the world’s most discerning charterers. These regions provide not only refined hospitality and culinary offerings but also established port infrastructure capable of supporting a seamless high-end experience.
However, Christine notes a pronounced shift in interest towards the Eastern Mediterranean. Greece, Turkey, and particularly Croatia are seeing strong demand, driven by extended cruising seasons, competitive operating costs, and a greater appetite for culturally immersive itineraries. Croatia stands out for its flexible regulations and the ability to accommodate larger groups—up to 38 guests on certain yachts—making it an ideal choice for celebrations, multi-generational families, and corporate gatherings. “From our experience, Croatia is extremely popular among clients aged 30–40” – Christine comments. – “It combines several important factors: reasonable pricing thanks to a 13% Croatian VAT, which is lower than in most of the Western Mediterranean; a vast range of high-quality beach clubs and high-end restaurants, along with extremely popular music festivals that provide great opportunities for lively party evenings”.
Expanding Interest Beyond Traditional Waters
Outside Europe, clients are increasingly drawn to less conventional regions. Southeast Asia is gaining popularity for adventure-led charters, particularly in Indonesia, Thailand, and the Philippines. Clients are pursuing nature-focused itineraries, diving expeditions, and authentic cultural engagement. While logistical challenges remain, the demand for these off-the-beaten-path destinations is clearly on the rise. “Since the beginning of 2025, we have observed a growing interest in Indonesia, both for family charters and for groups of friends seeking exceptional diving and snorkeling experiences.” – Christine says. – “With more than 17,000 idyllic islands, Indonesia is an ideal destination to explore by yacht—allowing guests to move comfortably from one breathtaking and endemic location to another each day. Another interesting factor – there is a noticeable increase in demand for traditional phinisi yachts such as Dunia Baru and Prana. These expertly crafted vessels combine Indonesian maritime heritage with modern luxury, offering a sophisticated and comfortable way to explore the archipelago while delivering a uniquely authentic and immersive yachting experience.”
Middle East: A Key Winter Charter Destination
The Middle East is rapidly establishing itself as a leading winter charter destination. As the Mediterranean transitions into its off-season, the region offers an attractive alternative with consistently warm weather, luxury marinas, and growing interest from international clientele. Dubai has positioned itself at the forefront, offering world-class infrastructure and a dynamic hospitality landscape tailored to the yachting elite.
Further developments in the United Arab Emirates and along Saudi Arabia’s Red Sea coastline signal strong commitment to marine tourism. While infrastructure in some areas is still maturing, Christine sees the region as a potential alternative to the Caribbean—one that promises exclusive cruising experiences along with the world class infrastructure.
Client Behaviour and Charter Lifestyle Transformation
Chartering is no longer simply about the destination; it is about the experience. Christine sees a growing demand for highly personalised, wellness-oriented itineraries. Onboard gyms, yoga instruction, spa services, and active excursions—such as guided hikes and culinary tours—are becoming standard expectations among high-end clients.
Extended charters are becoming more prevalent, driven by the flexibility of remote work. Yachts are increasingly being used as floating villas or workspaces for multi-week stays, often with guests rotating over time. This shift is giving rise to a new class of luxury traveller—what Christine describes as the “mobile elite”—clients who view the yacht not just as a retreat, but as a base for living and working.
A Generational Shift
Christine also notes a clear generational shift in the charter market. While mature clients remain the core, younger charterers—particularly in their thirties and forties are becoming more prominent. These clients are digitally savvy, highly researched, and value lifestyle integration. They arrive with specific preferences for yachts, crews, and activities, often influenced by social media and peer networks. Their preferences are shaping the future of yacht design, onboard technology, and charter marketing.
Strategic Adaptation for a Changing Market
As the market evolves, so too does the complexity of charter operations. Environmental regulations, marina capacity constraints, and due diligence requirements require meticulous planning and expertise. Christine underscores the value of working with experienced professionals who can navigate these dynamics while delivering an exceptional client experience.
Despite the industry’s growing complexity, Christine remains optimistic. “This is a time of expansion, innovation, and diversification. Clients are more curious, informed, and engaged than ever. The role of the broker has never been more essential.”
