Alexander Souabni

Alexander Souabni brings over a decade of experience in brand strategy, marketing and communications, with a career spanning luxury yachting, creative production and international markets across Europe and the Middle East. His experience in London, Monaco and Dubai has shaped an approach that combines creative storytelling with clear commercial objectives.
Before joining Phoenix as Head of Marketing, Alexander led marketing at Gulf Craft Group, overseeing brand positioning, international campaigns, yacht launches and communications across the group's portfolio, including Majesty Yachts and Nomad Yachts. Working closely with commercial teams and international partners, he helped strengthen the shipyard's presence in key global markets.
Earlier roles in film production and agency communications gave Alexander a grounding in visual storytelling and a lasting appreciation for the craft behind the creative work. At Phoenix, he brings together this background and his yachting experience to develop the brand and support the group's international ambitions.
Educated in France and the United Kingdom, Alexander holds a degree in European Politics with Spanish from Royal Holloway, University of London. Fluent in English and French, with professional proficiency in Spanish, he enjoys photography and travel, and maintains a strong personal connection to the South of France, where he spent much of his youth.